MASAR provides a structured pathway for Saudi women to enter and lead within the tourism and hospitality industries. Through specialized TOT modules in sustainable tourism, guest experience management, and entrepreneurial innovation, the program supports women in shaping the future of Saudi’s tourism sector. MASAR aligns closely with Vision 2030’s tourism expansion goals and is implemented with the support of EU-based and regional partners.
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PRIVÉE EDU-X – Elite Educational Exchange for High-Achieving Youth -
PRIVÉE ROYAL – VVIP Cultural & Protocol Concierge
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BRIDGE – Cultural Dialogue & NGO Exchange
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Digital Transformation Partnership for the Nonprofit Ecosystem
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SHARE Sports – Sports Diplomacy & Inclusive Engagement
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MASAR – Advancing Women in Tourism & Hospitality
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SANAD – Empowering Women in Sports
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SABINA – Saudi–Italian Business Initiative & Alliance
